Degree® Deodorant Launches Biggest Antiperspirant Technology Upgrade in 30 Years with NEW Degree® Advanced
ENGLEWOOD CLIFFS, NJ, March 1, 2022 /PRNewswire/ — Three in four consumers have experienced underarm odor or wetness, according to a study by the world’s #1 antiperspirant brand.1 After more than a decade of research to address this unmet consumer need, Degree® Deodorant has launched its NEW Degree® Advanced Antiperspirant, engineered with breakthrough 72-hour microtechnology that provides continuous protection against sweat and odor.
The Degree® Advanced line of antiperspirants are clinically proven to form a stronger sweat barrier than other conventional Degree® antiperspirants – no reapplication required. Developed exclusively for Degree® by its parent company, Unilever, the technology has 16 new patents, received over $10M in investment in research and development, and has been thoroughly researched in over 200 clinical studies to ensure its effectiveness. Tested by over 2,000 consumers worldwide, the new Degree® Advanced range is proven to keep you drier and cooler for longer, no matter how often you move.
THE GRAY T-SHIRT CHALLENGE
To test the limits of Degree® Advanced and showcase its non-stop sweat protection, Degree® is launching the Gray T-Shirt Challenge in partnership with Peloton Instructor Cody Rigsby. Cody took to the challenge today on Instagram and TikTok, taking everyone with him as he pushes the boundaries of superior product protection. After applying Degree® Advanced and donning a gray t-shirt, Cody finishes his sweatiest workout and shows off his incredibly dry underarm area – thanks to Degree® Advanced.
“When I go to the studio, I often teach back-to-back classes and can’t let the sweat slow me down, so I was thrilled to team up with Degree® and test the limits of their new antiperspirant with the Gray T-Shirt. Challenge. With Degree®, I know I can look and feel better when I’m on this bike and in my groove. After all, I like a good grout fit, and I can’t risk throwing stains of pit out of my vibe,” Rigsby said.
Degree® has also partnered with a group of inspirational movers, including a celebrity trainer Melissa Alcantara3x Olympic track and field athlete Lolo Jones, USWNT stars Ali Krieger, Ashlyn Harrisand Sam MewisParalympic medalist in snowboarding and motivational speaker Amy PurdyParalympic medalist and world champion and motivational speaker Blake Leper, to follow Cody’s example and participate in the challenge. Through the selection of these partners, the brand underscores its ongoing commitment to championing more diverse movement champions, no matter who you are or how you move. Together, each of these movers kicked off their sweatiest workout on social media, all while proving that Degree® Advanced stands the test and has you covered no matter what you throw at it.
To get involved and take on the challenge, find Degree® Advanced in-store and online at Walmart and major food, drug and mass retail stores for a suggested retail price of $4.99 (stick) and $5.79 (spray) and follow Degree® on Instagram, Twitter, and Facebook using the hashtag #DegreeTShirtChallenge. Discover the movies here and here to learn more about Degree® Advanced.
THE DIPLOMA IS NOT YET CAMPAIGNED
Degree® is committed to inspiring everyone’s confidence to push boundaries. The brand knows that everyone faces personal and societal boundaries, whether it’s self-doubt, judgement, exhaustion, or anything in between. Everyone hears a voice in their head that says, “I’m not cut out for this. And Degree® knows that right now, worrying about sweat and odor can make or break the confidence to keep moving.
That’s why Degree antiperspirant products are designed to provide reliable, continuous protection against sweat and odor, no matter who you are or how you move. When the world says you’re done, Degree® says Not Done Yet. For more on Not Done Yet, watch the campaign film here.
Degree® deodorants and antiperspirants are designed to inspire everyone with the confidence to move more. We strive to learn more about sweat, and what we learn informs every product innovation to help you keep moving. As a brand designed and dedicated to promoting movement, Degree® has always believed in the power of movement to improve our well-being. Yet we know that the opportunity to move is not distributed equally, which is why we are committed to ensuring the freedom to move for everyone and to helping young people transform their lives through the power of movement. We bring this commitment to life through a variety of ongoing partnerships and programs that strive to help everyone find the confidence to push boundaries. Visit www.degreedeodorant.com and follow us on Instagram, Twitterand Facebook to learn more.
About Unilever North America
Unilever is one of the world’s leading providers of beauty and personal care, home care and food and refreshment products, with sales in more than 190 countries and products used by 2.5 billion people each day. We have 149,000 employees and generated revenue of €52.4 billion in 2021. More than half of our footprint is in developing and emerging markets. We have around 400 brands in homes around the world. In United States and Canadathe portfolio includes iconic brands such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our future-oriented, forward-looking business model drives superior performance. We have a long tradition of progressive and responsible business. It dates back to the time of our founder Guillaume Levierthat launched the world’s first useful brand, Sunlight Soap, over 100 years ago, and it’s at the heart of how we run our business today.
Unilever Compass, our sustainable business strategy, is designed to help us deliver superior performance and drive sustainable and responsible growth, while:
- improve the health of the planet;
- improve people’s health, confidence and well-being; and
- contribute to a fairer and more socially inclusive world.
Although there is still much to do, we are proud to have been recognized in 2020 as an industry leader in the Dow Jones Sustainability Index and, for the tenth consecutive year, as the highest ranked company in the Dow Jones Sustainability Index. 2020 GlobeScan/SustainAbility Sustainability Leaders Survey. .
For more information about Unilever US and its brands, visit: www.unileverusa.com
Source: Numerator Sweater Segmentation 2020 Upper Unmet Need Category, H&E 2018