Utah Athletics launches Elevate U program for student-athletes
SALT LAKE CITY – Utah Athletics today announced the launch of the Elevate U program to equip student-athletes with the tools and education to make the most of their name, image and likeness.
This innovative program, built in partnership with the David Eccles School of Business at the University of Utah and the Lassonde Entrepreneur Institute, ranked among the top 10 nationally, builds on the student-athlete development program. Established Ute Academy to Empower, Connect, and Protect Utah Students. athletes as they build their personal brands and develop business opportunities.
“We are very excited about what we have developed for our student-athletes with the Elevate U program,” said Marc Harlan, sports director. “For several months, we have focused on the creation of this program, led by the Assistant AD & Chief Operating Officer Charmelle Green, and we are very grateful for our partnership with the David Eccles School of Business and the Lassonde Entrepreneurship Institute to provide our student-athletes with expertise in building and managing their brand and finding business opportunities. ‘business. “
Utah’s more than 500 student-athletes across 20 athletic programs are well positioned to benefit significantly from their experience as students at one of the country’s elite academic institutions located in the dynamic market and rapidly growing Salt Lake City, capital of the US News & World Report recently named best state economy.
“We are thrilled to partner with Utah Athletics to enable student-athletes to capitalize on their incredible branding and entrepreneurial opportunity,” said Taylor Randall, Dean of the David Eccles School of Business. “The expertise of the Eccles School and the Lassonde Entrepreneurship Institute will help guide student-athletes in building their personal brand and better understand how to make the most of it.
The pillars of the Ute Academy, established in 2019, include a leadership and mentoring program, a student-to-athlete transition class, network evenings, and employer site visits. Supported by the innovation and resources of the Lassonde Entrepreneur Institute, these two Elevate U anchors will allow Utah student-athletes to explore a multitude of opportunities and resources to build their brand and their future by learning to create a sustainable business; learn brand management, creative marketing, leadership and character development; and build strong and lasting personal brands.
“I am so excited about the partnership with the David Eccles School of Business and the Lassonde Entrepreneur Institute,” said Green. “Combined with our existing Ute Academy programming, this collaboration has been extremely helpful in our ability to create Elevate U, a comprehensive educational program for Utah student-athletes that will allow them to capitalize on their name, their image and likeness. This partnership is essential to our success, and I am very excited about what the future holds for our student-athletes who benefit from the creation of Elevate U. “
Elevate U will also connect Utah student-athletes to help them create a thriving network to follow their passions and achieve their dreams. They will receive training on campus and community resources, get advice from notable Utah alumni and community members, and learn how to leverage their ideas and talents.
In addition to being empowered and connected, student-athletes will be protected by acquiring the resources and knowledge necessary to maximize their earning potential; advance their business efforts successfully through complex rules and regulations; and acquire valuable skills, including negotiation, business information management and financial literacy.
“Our student-athletes will have the opportunity in this great community to explore and benefit from sponsorship arrangements and business opportunities,” added Harlan. “We will work closely with them to educate them and give them all the tools they need to be successful in this environment and maximize all of their opportunities. Being a student-athlete at U. is a special thing, and the opportunity now to be. being a part of Elevate U greatly enhances their experience in this amazing community that helps them grow as a person, as an athlete and in the development of their brand. ”
Utah student-athletes will also continue to benefit from the department-wide partnership with the INFLCR, enabling them to have innovative technologies to use the content provided through the app to enhance their personal brands on the market. social networks and receive engagement and audience development measures that will strengthen their business opportunities and assessment.
“The collaboration between our Elevate U working group and our partners at the David Eccles School of Business and the Lassonde Entrepreneur Institute has been inspiring,” added Green. “Bringing these groups together and seeing the relationships that have formed along the way has produced a powerful partnership that will stand the test of time and allow us to be successful now and in the future for our students. -athletes.
WHAT THE UTAH HEAD COACHES ARE SAYING ABOUT ELEVATE U:
Kyle whittingham, Soccer
“The University of Utah and the Salt Lake City area is a perfect environment for our athletes to thrive in promoting their brand through name, image and likeness. With the Elevate U program, our athletes will be given the tools to be successful, and we ‘I am delighted with the opportunities our athletes will have to elevate their brand and their game to prepare them for their future. ”
Lynne roberts, Women’s basketball
“Elevate U is a program that makes competing at the University of Utah a personal brand advantage for our student-athletes. The access and opportunities afforded to our athletes by the University of Utah and Salt Lake City will be the best in the country There is no better place to be right now than at U Elevate U will be the engine that will help lead our talented student-athletes to where they want to go.
Tom farden, Gymnastic
“Building a brand for yourself and starting your future is extremely valuable, and capitalizing on your name, image and likeness will provide countless opportunities for our Utah gymnasts to do so. We are delighted that our students- athletes are even presented with more opportunities to succeed during and after their varsity careers. I am more than excited about the Elevate U education program as it is the necessary stepping stone for our athletes to take full advantage of the many opportunities to come. . “
Craig smith, Men’s basketball
“It’s a special time for varsity athletics. I am delighted that our student-athletes have the opportunity to monetize their name image and likeness as we go along. Our industry is continually evolving and will always seek to improve the overall student-athlete experience. The University of Utah and our athletic department are at the forefront in everything we do. Elevate U is another example of being at the forefront of positive change. Elevate U provides our student-athletes with the leadership tools to help them grow and improve their lives.
Beth launiere, Volleyball
“The Elevate U program is another example of the great leadership of our athletics department and the University of Utah. The U is always innovative in its ways to improve the student-athlete experience and our partnership. with the David Eccles School of Business and the Lassonde Entrepreneur Institute will only enrich this program. Our student-athletes are worth the investment, and Elevate U will be a great asset to the growth of our incredible student-athletes as a ‘entrepreneurs.